Marcel Springer · Senior Advisor · Munich
Strategy is a promise.Execution is the proof.
Transformation and performance-improvement programmes with AI-enabled delivery for boards, executive teams and investors. 20+ years of strategy and execution experience: Oliver Wyman, ADAC, Allianz.
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Transformation & Carve-out
Building and leading transformation, turnaround and separation programmes: target picture, governance, workstream steering, Day-1 readiness. Reference project: the operational and financial split of ADAC into today’s three-pillar model (e. V. – SE – foundation).
AI Transformation & Enablement
Redesigning core processes with GenAI and agentic-AI levers, paired with hands-on training programmes for productive AI use in day-to-day operations. Measurable efficiency and quality gains in the line, not pilots that never scale.
M&A & Integration
Negotiation leadership, due diligence and post-merger integration: from deal preparation through signing to integration in the line.
Organisation & Governance
Organisational design, steering models and KPI systems matched to strategy, complemented by board and supervisory-board experience.
Strategy & New Business Models
Developing group and business-unit strategies and building new businesses: from the idea to a standalone legal entity.
Enterprise AI platforms, including Anthropic Claude (Enterprise). Advice is vendor-agnostic.
Track record: selected by capability
Proven in the role, not on a slide.
01Transformation & Carve-out
Project lead for the operational and financial separation into e. V., SE and foundation (Oliver Wyman).
Set up and led the central transformation office across eight country units: programme governance, steering cadence with the managing directors, board reporting (2026).
Business development and project delivery under a framework agreement, ongoing since 2024.
02AI Transformation & Enablement
AI transformation programmes in a corporate environment: process redesign, interactive decision-maker reporting, reusable method libraries.
Hands-on training programmes, skill libraries and working standards; designed and rolled out for international teams within the Allianz group.
03M&A & Integration
Share transfer from Zurich to Allianz, including leadership of the first post-merger integration phase; +100 % sales growth in switching business in the first year.
Consolidation of the roadside-assistance and legal-expenses insurance entities, with full commercial responsibility.
Several buy- and sell-side transactions (Oliver Wyman); most recently negotiation and deal mandates in energy (GHG-quota trading) and online platforms (2024–2025).
04Organisation & Governance
For a leading European assistance and travel insurer: account segmentation, cross-functional team structures, steering model; advisory followed by line responsibility (2024–2026).
Mandates with responsibility for outsourcing and chair of the audit committee (2017–2019).
Governance design matched to corporate strategy: target systems, organisational effectiveness, strategic alignment (mandates since 2024, including DAX-listed groups).
Corporate strategy, controlling, accounting, shareholdings management and strategic projects with signing authority; outsourcing contract owner for HR, procurement, finance and tax.
05Strategy & New Business Models
Developed the insurance-group Strategy 2022; developed and rolled out the group-wide ADAC Strategy 2030, including brand extension into new ecosystems.
Built the business from scratch: 170,000 customers and €100M revenue in the first twelve months, then spun off into a standalone legal entity (ADAC).
ADAC Premium membership (strongest growth since 2021), wallet-based digital membership card with > 1M installs, emergency locksmith service, bicycle breakdown assistance.
Connected-car pilot with 8,000 test users, ADAC Medical app (Doctolib, Teleclinic and others), e-charging partnerships with EnBW and Aral pulse.
Profile
An advisor who has owned the outcome, on both sides of the table.
Independent Senior Advisor in Munich. Own advisory practice since 2024, with mandates in insurance/assistance, energy, automotive/mobility and HR transformation: from board-level projects at DAX-listed groups to negotiation and workshop mandates.
Before that, 20+ years in consulting and line responsibility: eleven years at Oliver Wyman, eight years at ADAC in director-level and full commercial roles, most recently Allianz Partners. Today's focus: transformation and performance programmes with AI-enabled delivery: decision-ready reporting, high execution speed, lean programme structures.
- Independent Senior Advisorsince 2024 · Munich
- Allianz Partners · TravelAdvisory & line responsibility, 2024–2026
- ADAC e. V.Director Membership, Corporate Strategy & Innovation, 2019–2024
- ADAC Versicherung AGCommercial Director, 2017–2019
- Oliver WymanPrincipal, 2005–2016
- MBA, Ross School of BusinessUniversity of Michigan · High Distinction
marcel.springer@springer-advisory.de